I was walking around with Janet and Ryan in Yorkdale Mall in Toronto today, when Janet noticed a store that sells baby outfits.

"Look, there's Gymboree!" she exclaimed.

"Jim who?" I replied.

"Gymboree! Over there," she said.

I pondered this for a moment, then "Jim Boree? I don't think I've ever met him. Can I call him Jim, or is it Mr. Boree?"

"What?" replied Janet.

She was completely nonplussed.